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Working Compassionately

At Bluebird Family Eye Care, we believe compassion is an intrinsic part of what we do. That’s why we strive to use our skills compassionately; offering exceptional programs and value to our patients and extending help to the community.

Our Mission

To inspire healthier communities by connecting people to top-notch eye care through the power of personal relationships, innovation, technology, and the finest service that make Bluebird the premier eye care destination in Southeast Idaho.

Our Vision

We work hard every day to make Bluebird the most respected eye care destination for you and your family by creating an exceptional patient experience and offering the best vision products and solutions available today.

Our Values

Our Bluebird values reflect who we are and what we stand for as a company.

  • BBrilliant

We believe in being competent and knowledgeable through life-long learning so we can better educate and serve our patients.

  • LLove

We love our patients and we love what we do.

  • UUnity

We work together as a team to meet the needs of our patients and help our company win.

  • EExcellence

We provide the highest quality products and services. Excellence is at the heart of everything we do.

  • BBenevolence

We express care and goodwill for our patients and our community by being kind and Compassionate.

  • IIntegrity

We uphold the highest standard of integrity in all of our actions.

  • RRespect

We value our people, encourage their development, and reward their performance.

  • DDriven

We exhibit a strong will to succeed in our community and in every aspect of our business.


Vision is a crucial part of any child’s development, which is why the American Ophthalmic Association recommends children undergo their first eye exam at 6 months of age.

The InfantSEE program ensures every child has access to an eye exam at no cost. We’re proud to partner with and support this amazing initiative. Learn more about InfantSEE.

Caring for Our Community

Our community has given us so much and it’s our honor to give back. Over the years, we’ve had the pleasure of taking part in various food drives and other local charity events. Caring for our community is a priority at Bluebird Family Eye Care.