Frames & Lenses in Blackfoot

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Fashionable Frames

Your eyewear is an extension of your personal style. A great pair of eyeglasses is the perfect accessory.

Glasses can draw people in and show off your facial features, or they can blend into the background and simply complement a great outfit. Classic frames go from day to night with ease, providing sophistication to your office attire or understated elegance to a more formal dress. Funky frames stand out, and show everyone you’re ready to take on the world.

Whatever your needs, our experienced team can work with you to understand your personality, lifestyle, and look. We can recommend a pair to suit your face shape, and you can try on as many as you like.

Come and see us to find fashionable frames today.

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Framing Your Features

We have brands, colors, and styles for every budget. Our team is well-versed in the latest trends and can help you select the right frame for your face shape.

Check out our tips for choosing frames that complement your features!

Oval Face Shapes

Almost any frame shape suits an oval face. Oval faces are balanced and proportional, so the frames you select can help to maintain that natural balance.

Look for something that is as wide or wider than the broadest part of your face.

People with heart-shaped faces have wider upper faces and narrow chins. Frames that are wider along the bottom can help to balance out a heart-shaped face.

Generally, people with this face shape are blessed with high cheekbones. A cat-eye frame shape can draw attention to this coveted trait.

Those with square faces often have strong jawlines and broad foreheads. Selecting a thin, circular frame can provide softness to your well-defined angles.

For people with round faces, narrow, angular eyewear can help to elongate facial features.

The triangle face shape is characterized by a wide lower face that’s narrower on top. Round eyewear offers an interesting twist. The classic aviator looks great on people with triangle face shapes.

Trust Our 360° Eyeglass Guarantee

We take our commitment to great service very seriously, and we offer a huge selection of eyewear for you to choose from.

We understand the importance of eyewear in your daily routine, so we provide a 12-month guarantee on your eyeglasses repairs for scratches, breaks, and replacements. All for a one-time $25 processing fee.

We also provide free contact lens deliveries to your home when you visit us for eye exams and contact lens evaluations, with the ability to swap contacts within a year if your prescription changes. You also get discounts on non-prescription sunglasses to wear over your contact lenses.

Contact us for more info about our 360 Guarantee program.

Bluebird 360 degree guarantee
We'll replace or fix your glasses for only $25 co-payment

Our Brands

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All Poets

We are all poets. All who break the rules, who are ready to strive for equality and diversity, freedom and justice, in short, for a better world.

ALLPOETS is a commitment to the future.

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Ann Taylor

Versatile feminine shapes and designs define the Ann Taylor frames collection. Since 1954, Ann Taylor frames have provided a perfect blend between play, career, and fashion. Each line of this eyewear collection embodies style and innovation.

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Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

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Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

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Charmant

Eyewear is our passion. Continuous Research & Development is our soul. Superb Craftsmanship is our heritage. Top-quality products are our pride.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Converse

Converse lenses are manufactured by REM eyewear, a leading global manufacturing and distribution company. Converse frames are sporty, unique, and lend their wearer a modern sense of retro style. Converse frames can’t be replicated and are a highlight of anyone’s wardrobe.

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Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Originally from Britain, our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Hoya

Hoya provides a full range of proprietary lens materials, advanced designs for virtually every sight correction requirement, and superior scratch and anti-reflection coatings using Hoya's world-renowned Substrate Matching Properties™ processes.

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Jessica McClintock

Inspired by vintage lace and classic jewellery, Jessica McClintock eyewear captures the very essence of femininity. Delightfully delicate details like filigree patterns and crystal accents make every pair of glasses a work of art. Jessica McClintock glasses are a beautiful expression of the romantic living inside every woman and girl.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kensie Eyewear

Kensie is a world of trends with a feminine,  raw spin and a dose of playful positive charisma. Eye glasses are inspired from Kensie clothes and fashion.

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Kliik

For men and women who understand the connection between who they are and how they're perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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lool

Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.

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Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

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Maui Jim

Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

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Morel

Just like their home country of France, Morel frames exude culture, sophistication, and artistry. Since 1880, Morel has created beautiful frames out of quality materials that sit on the very forefront of eyewear fashions.

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Nicole Miller

An eclectic combination of modern influences molds the Nicole Miller eyeglass frame collection. Many pieces in the Nicole Miller eyewear line are named after streets in New York City. With styles that have a contemporary art flare and modern industrial design, you can be assured to find an inspiring addition to your wardrobe.

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Nike

Just do it.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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Ocean Pacific

This authentic California lifestyle brand offers eyewear and sun-wear designs that embrace flat out fun. Created for both men and women, Op Eyewear has outdoor lifestyle designs in versatile and vibrant colors, with fresh, eye catching shapes - making this Eyewear Collection fun to wear.

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Original Penguin

Proof that designer optical wear doesn’t need to be drab, boring, or even expensive, Original Penguin eyewear brings fresh designs to modern optical technologies.

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OVVO Optics

Upholding the highest standard of excellence, OVVO Optics has been creating high-performance, technologically-advanced eyewear since 1980. Made by hand at our family-owned facility in Poland, OVVO frames undergo 85 steps of meticulous craftsmanship, ensuring every pair meets the rigorous demands of the modern customer.

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Paradigm

Paradigm encompasses all the trends. From thin, lightweight metals to the popular translucent color palettes, you'll always see the latest and greatest looks in each release.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Sync

Focusing on primarily near tasks has changed human vision. Putting more pressure on our eyes to read smaller and smaller screens requires a new type of lens. Sync allows for effortless focus and change in depth of field reading, allowing the eye to remain relaxed throughout the day.

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TLG

A men’s collection designed to be modern, thinner and lighter through the combination of innovative materials with technological features. Designed with 100% Pure Titanium, this material of choice is lightweight and has high strength qualities and a fatigue life that can be trusted for durability and long wear and tear.

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

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Tres Jolie

The Tres Jolie Collection features ultra-feminine and beautiful styling, shapes, colors, and textures that will complement today's woman and fit her lifestyle with elegance and sophistication.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

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Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

Come Visit Us

Find us just across the street from Jensen Grove Park just off North Meridian Street.

Our Address

  • 720 North Meridian Street, Suite A
  • Blackfoot, Idaho 83221

Contact Information

Hours of Operation

  • Monday: 8:00 AM 5:00 PM
  • Tuesday: 8:00 AM 5:00 PM
  • Wednesday: 10:00 AM 5:00 PM
  • Thursday: 8:00 AM 5:00 PM
  • Friday: 8:00 AM 5:00 PM
  • Saturday: Closed
  • Sunday: Closed
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